000436	12-conclusion_wmp_a_16.wma
000000	ERIK SCHMIDT: I noticed in perusing, not just the Patent Busting Project pages on your site, but also just the EFF site in general.
000007	You seem to do a very good job at marketing your message, not just to lawyers and legal professionals, but to the public at large.
000016	That seems to be where it's focused.
000019	JASON SCHULTZ: Thank you.
000020	ERIK SCHMIDT: Is that something that the EFF started out with or did you sort of learn that through hard experience?
000029	JASON SCHULTZ: I think we learned that as a sort of evolution of the organization.
000035	Like I said, when we started out 16 years ago it was really an organization for hardcore geeks, hardcore techies, coders, sys admins 
000045	and cyber libertarians who spend all their time online debating these issues.
000051	As we've grown this organization and reached out I think to handle more issues and more people who are affected by those issues 
000100	we've had to work on our message because, I sort of use my mom as an example.
000106	Like if my mom doesn't understand what I'm doing at work than 90% of America probably doesn't understand what I'm doing at work 
000112	or what EFF is doing and why they should support us as a nonprofit?
000117	So I think we've done a lot of work trying to get that into our messaging where we come up with campaigns that really try and speak to the broader issues
000127	of why this is important to society, why you should care about free speech and privacy online, why innovation and the freedom to tinker are important, 
000136	these kinds of concepts, so that they go beyond the techies and reach a broader audience.
000145	You know the techies are always going to be our core.
000148	And we always love going to conferences, tech conferences, and sort of hanging out with the core.
000155	But we found that we learned a ton about what needs to be done from average, everyday Internet users as well.
000204	One example I can give is in the music file sharing lawsuits that have been going on, where the recording industry sues people who upload and download music.
000215	A number of the really important cases recently have been against single moms whose kids might have been downloading something 
000222	or grandparents or people on disability, you know, their stories and their struggles.
000232	And these are people who are not very tech savvy.
000234	Those struggles have been really critical to helping us figure out what's important about this fight.
000241	And sometimes what's important about the fight is that these people get caught up in a net and are often innocent themselves. 
000248	And often are on assistance or other kind of low income situations and can't afford to hire a lawyer to figure out the situation for them.
000302	And so that's the kind of situation I think where we realized our message needs to be broad 
000306	because these people have rights and need help just as much as a very tech savvy person might.
000314	ERIK SCHMIDT: Perhaps more so.
000316	JASON SCHULTZ: Perhaps more so, exactly.
000317	And that these are folks who need our support when we can give it.
000322	The other issue is with the AT&T case that we have where the AT&T's assisting the NSA in trapping a lot of the data that goes across their network, 
000335	emails and other kinds of Web traffic and things in call records.
000341	The technical details of what's going on are ones that a lot of techies will appreciate.
000348	But the idea of the government listening in on your phone calls or reading your e-mails.
000354	That's something that I think a lot of people will find disturbing, without a warrant, completely arbitrary, indiscriminately.
000401	And making the connection between what the government was doing technically and where the violation of law was in the general principle of privacy. 
000414	And getting away from a Big Brother society was also very, very important for us to make the case in the public, in the press, not just in the court room.
000424	ERIK SCHMIDT: Right well, Jason, I'd like to thank you for taking time out of your busy schedule to talk with me today.
000430	And best of luck on the Patent Busting Project.
000434	JASON SCHULTZ: Thanks very much thanks for having me.